by Minter Dial | Mar 31, 2015 | Marketing
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths...
by Minter Dial | Feb 19, 2015 | Retail
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
by Minter Dial | Nov 6, 2013 | New Tech
People often ask me whether QR (short for Quick Response) codes are “for real”? The short answer is that QR codes will likely not have a long shelf life. That said, in certain countries — such as South Korea, Japan (from whence they come), South...
by Minter Dial | Apr 15, 2013 | Marketing
Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them. My mental shortcut is that they are “genuinely” interested in my satisfaction. BUT… …watch out for small...