by Minter Dial | Feb 23, 2025 | Business, Marketing, Minter Dialogue, Podcast
Minter Dialogue with Chantal Cornelius In this episode, I spoke with Chantal Cornelius, founder of Apple Tree Marketing. We discussed her journey from working with horses to becoming a marketing consultant. Chantal shared insights from her books, “Magnetic...
by Minter Dial | Sep 26, 2024 | Business, Marketing
Customer (User) Experience is Everything As if, in 2024, there were still a need to explain to large organizations that the customer experience is vital! For the past five days, I went through all sorts of shenanigans and contortions trying to make an airline...
by Minter Dial | Dec 4, 2018 | Leadership, Marketing
I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
by Minter Dial | Oct 22, 2015 | Branding
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...
by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...