I think you’d agree that access to the Internet has become second nature these days. When you check in at the hotel, receptionists know to indicate the wifi login even before telling where the gym or lifts are located or when breakfast is served. When a friend...
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
I love it when I hear certain executives say “we’re beginning to get it.” The good news is that there is a lot of movement in big business and many brands are beginning to “transform.” However, as was highlighted in the newly released...
When configuring the settings to my phone, I tend to turn off basically all notifications. My conviction is that it is just not advisable or desirable to become the victim of the whims of others. As it is, I get distracted and unrelentingly annoyed when the person...
Minter Dialogue with Adrian Swinscoe This interview is with Adrian Swinscoe, expert in the customer experience, author of Pearson-published How to Wow, 68 Effortless Ways to Make Every Customer Experience Amazing, a frequent Forbes contributor all the while running...