Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That...
There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and options much less legacy systems,...
Minter Dialogue with Tom Goodwin Tom Goodwin is a repeat guest on the show — the last one was back in 2014. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He’s an...
If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at an online travel agency? As such, it would...
“Why should I bother being on social networks?” asked the CEO of a major organization. “It seems like a major waste of my time when I barely have enough time for strategic thinking.” As the social media landscape continues to evolve,...
How to tag someone on LinkedIn if their name doesn’t come up?
