For the last ten years or so, it felt like the QR code was struggling to make its mark in the West. I was forever bearish on the survival of the crowded square QR code. But it turns out I was dead wrong. The QR code is alive and well, and has indeed landed in the...
Today, at the top of the strategic imperatives for many companies is the Customer Experience (“CX”). In a survey commissioned by Pegasystems of 5,000 CX practitioners, 92 percent say being customer-centered is a high priority for their...
As we go through our days, more and more of our lives is moving onto a digital device or platform. Like the frog in the warming water, we are slowly and inexorably getting sucked into this new world. What we thought might have been Double Dutch to us ten years ago has...
Minter Dialogue with Adrian Swinscoe Adrian Swinscoe is a speaker, author and a renowned expert on customer experience. After his book “How to Wow,” Adrian has just penned, Punk CX, edited by Oisin Lunny. It’s a tremendous read for anyone interested...
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...