by Minter Dial | Jul 21, 2015 | Leadership
In a fabulous 2008 HBR article, “How Star Women Build Portable Skills,” written by HBS Professor Boris Groysberg, he describes how women (Wall Street analysts) were more likely to ask the tough questions before being hired. Women look at the...
by Minter Dial | May 7, 2015 | Leadership
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
by Minter Dial | Feb 2, 2015 | Cyber Security, Marketing, Social Media
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
How to tag someone on LinkedIn if their name doesn’t come up?
