by Minter Dial | Jun 3, 2015 | Marketing
British Airways, which as many of you might have followed is NOT on my favorite airline list (see here for how they handled my downgrade), is at it again. Two people in my network wrote me to tell me how they received this ‘error’ message. Anyone else out...
by Minter Dial | Jan 4, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #127 This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain...
by Minter Dial | Aug 27, 2014 | Marketing
Happ-eBirthdayOk, so this year was supposed to be a BIG one for me. I hit the half century. Before you feel a need to send in belated birthday greetings, I insist that the purpose of this birthday post is merely to use it as a bellweather for social media!...
by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...
How to tag someone on LinkedIn if their name doesn’t come up?
