by Minter Dial | Sep 8, 2014 | Leadership
If you are exploring a digital transformation process, there are two important things to know: The shortcut is that you will need to become more customer centric than you are todayYou are not alone! Digital transformation = customer centric According to the Altimeter...
by Minter Dial | Jul 18, 2011 | Social Media
The evolution of [digital] marketingDespite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy...
by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 6, 2011 | Social Media
Getting social must be a company-wide projectAs companies scramble to identify or hire community managers, I often wonder about the criteria that are being drawn up. There is still much confusion on the role of the community manager. More...
by Minter Dial | Jun 19, 2011 | Social Media
Have you noticed that the social media frontier is lined with women? An article in USA Today “Groupon Mania ignites fight for ad dollars with deals” alerted me to a fact: women are playing a larger role in social media business than is the case in ‘regular’ business....
How to tag someone on LinkedIn if their name doesn’t come up?
