by Minter Dial | May 12, 2011 | Social Media
The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a...
by Minter Dial | Nov 9, 2010 | Social Media
Look who’s talking in a nutshell! Facebook is talking up a storm, but who is listening? When you launch a Facebook fan page for your company or brand, it is hard enough figuring out what tone of voice to take and to figure out what you are going to provide in...
by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
How to tag someone on LinkedIn if their name doesn’t come up?
