by Minter Dial | Dec 10, 2012 | Minter Dialogue, Podcast
Minter Dialogue #42 This interview, recorded at Le Web 2012, is with Marc Rougier, a past participant on my French podcast (hear the French interview of Marc from April 2011). Marc is founder and CEO of Scoop.it, one of the darlings in the curation space,...
by Minter Dial | Sep 26, 2012 | Responsibility, Social Media
Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company...
by Minter Dial | Jun 5, 2012 | Leadership
Have you thought about what ex-President Sarkozy is up to these days? After losing a Presidential election, what is there left for a citizen to want to do? Most people, at that point, would concede having reached a pinnacle. Similarly, upon retirement, the...
by Minter Dial | Nov 8, 2011 | Social Media
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major...