business | Minter Dial

Association Football’s continuing popularity despite all the diving…

by Minter Dial | Jun 24, 2008 | Business, Sports

What makes association football—a.k.a. soccer–the world’s most popular sport? Clearly, as a professional player, there is the attraction of fame, fortune and free tattoos. But what’s in it for the spectators who are paying top dollar to go to the stadium*, pay...

Emirates Airline: Superlatives for flight to Dubai

by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel

Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...

Luxury is in the details, so is…

by Minter Dial | Apr 9, 2008 | Business, Travel

Luxury is in the details, but so, too, is basic service… I was on a KLM flight from Amsterdam to Manila and, according to the Purser, I was lucky enough to be flying on the newest aircraft in their fleet. The Boeing 777-300ER (check it out on seat guru), proudly...

Cars Going Green — Ecomotivation and Eco-Taglines

by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing

Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...

Microsoft buys Yahoo

by Minter Dial | Feb 2, 2008 | New Tech

Microsoft to buy Yahoo for real this time? (BBC report) It was announced late yesterday that Microsoft has put in a bid to buy Yahoo for $44.6B, some 62% above where the Yahoo stock price closed on Thursday. Granted Yahoo stock has dropped 46% over the course of the...