Boutique Paris Hotel: Mama Shelter

An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter.  Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name...

Brands Getting Personal

“Branding gets personal” is the tagline behind the Myndset (now Mydial).  A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...

Women’s Day 2010 – The French Equilibrium

In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons...

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