by Minter Dial | Oct 21, 2011 | Business
Why should you build an online presence?Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike,...
by Minter Dial | Sep 16, 2011 | Leadership
Gut & Data: Two sources of direction This post is inspired by a wonderful quote from Duncan Watts, of Yahoo Research, made on this McKinsey Quarterly podcast (May 2011): “Our enthusiasm for making predictions is matched only by our reluctance to be held...
by Minter Dial | Sep 6, 2011 | New Tech
It still takes time to save time…Below is the first of a “thread” on the five best productivity enhancing tools that I use on a regular basis. What I find is as important as the specific tool itself is the selection of the category for...
by Minter Dial | Jul 6, 2011 | Social Media
Getting social must be a company-wide projectAs companies scramble to identify or hire community managers, I often wonder about the criteria that are being drawn up. There is still much confusion on the role of the community manager. More...
by Minter Dial | Apr 28, 2011 | Social Media
Getting the mindset right first We all know resources are limited, so it is essential to know to prioritize. In this vein, one of the conundrums facing companies is to know whether they should focus first on their external social media marketing strategy (to get...