by Minter Dial | Feb 2, 2012 | Marketing
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the...
by Minter Dial | Jan 31, 2012 | Leadership
Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...
by Minter Dial | Jan 20, 2012 | Leadership
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic”...
by Minter Dial | Nov 28, 2011 | Social Media
Everyone’s talking about it! So, why not to jump into digital media marketing?As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s...
by Minter Dial | Oct 26, 2011 | Social Media
The digital marketing gold rushThere is a certain inevitability to what is going on in the internet and digital marketing world. Companies have cottoned on and the rush to “do” social media is leading inexorably to higher pricing at Google and Facebook....
How to tag someone on LinkedIn if their name doesn’t come up?
