Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation. Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all...
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable long-standing podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption....
Minter Dialogue #48 This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the Innovation Napoleon conference I...
Minter Dialogue #47 This interview is with Kathleen (Gillin) Mitchell, a former colleague from my L’Oreal days and now head of EMEA for Stella and Dot, an innovative company, founded by Jessica Herrin, that is built on a direct sales model merged with social and...