To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
Luxury digital The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce). Whether through...
Minter Dialogue Episode #106 This interview is with Gregory Pouy, one of the better known digital marketing experts in France, and recently cited as the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with...
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
![Digital transformation for luxury brands – How to add value in a luxurious way [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/luxury-brands.jpg)
How to tag someone on LinkedIn if their name doesn’t come up?
