Minter Dialogue with John J Wall This interview is with John J. Wall, co-host of the marvellous Marketing Over Coffee podcast with Christopher S. Penn. He’s also VP of Marketing at EventHero, a real-time event management platform. In this podcast, we chat about...
Did you notice how Uber has been in the press a lot over the summer? It just seems to be a magnet for media attention. This is partly because of its tendentious ethics, partly because of the huge numbers bandied around ($66B valuation, $1.3B quarterly loss…);...
Minter Dialogue with Simon Burridge This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of Playzoola, a very new kind of gaming offer...
Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy...
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
How to tag someone on LinkedIn if their name doesn’t come up?
