![Marketing Lessons From Apple [Infographic] – Mystery, Simplicity and Experiences](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
by Minter Dial | Aug 18, 2017 | Infographics, Marketing
Which Apple Seeds Grow? Many are the companies that would “die” to be Apple. People often talk about best practices and best in class. However, few ever manage to change materially or actually do anything about it. All the same, Apple is a beguiling...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
by Minter Dial | May 29, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Giles EnglishGiles English is co-founder of the leading luxury British watchmaker, Bremont. With a mission to bring back luxury watchmaking to Britain and a desire to follow his passion, Giles and his brother Nick founded Bremont in...
by Minter Dial | Apr 23, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Dave Parkinson Dave Parkinson, the Geordie Geek, spent over 25 years at Nissan, having been head of social and digital. He recently created his own consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut...
by Minter Dial | Apr 14, 2017 | Marketing
I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to...
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