by Minter Dial | Nov 26, 2012 | Leadership
In the latest US Presidential elections, there were inevitably a lot of factors that went into victory / defeat. It is a big country, a long race and extremely mediatized. Trying to pin Romney’s loss (or Obama’s victory) on one single element is...
by Minter Dial | Nov 15, 2012 | Politics
In search of sense (not cents) After living through the most expensive Presidential campaign in the history of the world (not just the US), one has to scratch one’s head about the state of the democratic process. A whopping $1.057 billion was spent on ad...
by Minter Dial | Nov 9, 2012 | Marketing, Responsibility
Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why? The brand must get personalThe...
by Minter Dial | Nov 7, 2012 | Minter Dialogue, Podcast
Minter Dialogue #39 This interview is with Robin Block (@RobinBlock), founder of Red Sky Vision, an award winning production company based in England and specializing in thought leadership films, corporate communications and animations. I met Robin and experienced his...
by Minter Dial | Nov 4, 2012 | Branding
Convictions of a brand marketerThis 3″43 film was produced by filmmaker, Robin Block, of Red Sky Vision, in conjunction with Simply Communicate, ahead of a keynote speech I made at the IABC Conference in Paris (22 October 2012). In this film, I talk about my...