by Minter Dial | Mar 26, 2013 | Social Media
If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so. The bad news is that there is no free and easy path, unless you are perhaps already a mega star. Whether you represent a brand or are an individual, gaining...
by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Feb 20, 2013 | Social Media
With Facebook’s Graph Search rolling out, social media marketing may well be getting ready for the next generation. Specifically, it seems LIKELY that some people may now regret having liked so many things, songs, brands and people along the way. As...