by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Apr 4, 2013 | Marketing
In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you? On the internet, everything can be everywhere multiple times over. But, why would yours stand out? This is where the power...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
by Minter Dial | Apr 1, 2013 | Marketing
Do you agree that one of the pleasures of the web is the Facebook connect or Twitter connect button? It saves that downer of having to store and retrieve yet another password. Okay, so it also poses a risk that FB or Twitter will abuse your data....
by Minter Dial | Mar 27, 2013 | Social Media
I was invited to give a keynote speech in Moscow in February at the multimedia headquarters of the Russian news agency RIA Novosti (RN). There I met Valery Levchenko, Deputy Editor in Chief responsible for external relations, and a few members of the RN social media...
How to tag someone on LinkedIn if their name doesn’t come up?
