by Minter Dial | Oct 4, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Brad Flowers Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In...
by Minter Dial | May 31, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Josh Braaten Josh Braaten is CEO of Brandata (previously Brandish), a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America’s Internet Super PAC that is...
by Minter Dial | Feb 2, 2020 | Branding, Meaningfulness, Minter Dialogue, Podcast
Minter Dialogue with Maria Garrido Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She’s also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation,...
by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
by Minter Dial | Sep 9, 2019 | Branding
Without a good product, your brand won’t survive long. Without a great product, you won’t survive long-term. But what goes into a great product –including the surround-sound service — is far harder to achieve than just making sure the shampoo...
