by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
by Minter Dial | May 27, 2013 | Branding
The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it’s better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not...
by Minter Dial | May 21, 2013 | Responsibility, Social Media
With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): ”Why bother? It probably won’t be around in a couple of years!” The social media graveyard To each thought, one can...
by Minter Dial | May 13, 2013 | Branding
The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system...
by Minter Dial | May 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes...
How to tag someone on LinkedIn if their name doesn’t come up?
