When you close your eyes and imagine the sound of a barking dog, what does it conjure up for you? Context rules Is the image in your mind of a cute and cuddly dog you owned or own? Is it the neighbor’s annoying miniature schnauzer? Was it a snarly...
As much as I may be a fan of Twitter (and I remain so, especially for business use), I cannot but admire the growth and functionalities of the “new” social media sites coming out of China and Japan. The two headliners are, respectively, WeChat (from...
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China — whose founder and CEO, Thibault Villet, I interviewed a few...
Minter Dialogue Episode #81 This interview, recorded on October 23, 2013, is with Greg Verdino, author and well-respected digital marketing expert. He comes from Digitas and Crayon (with Joe Jaffe), and most recently EVP Strategy at the Dachis Group, he has launched...
How to tag someone on LinkedIn if their name doesn’t come up?
