by Minter Dial | Feb 23, 2014 | Branding
An image or a video: which is more powerful? An image that speaks a thousand words? Or a moving image that talks a thousand images? Google Search has its own interpretation that you can read through the way it positions its tabs (i.e. in the navigation bar)....
by Minter Dial | Feb 11, 2014 | Social Media
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...
by Minter Dial | Feb 4, 2014 | Social Media
Is social media actually good for my business? The answer to that question is not always yes. It depends largely on your social media mindset. As much as I might be an aficionado and evangelist for social media, the reality is that it is not the panacea for all...
by Minter Dial | Jan 27, 2014 | Branding
2014 is likely going to be remarkable less for introducing major innovations, and more for the new uses of existing technologies. The key differentiator will be in the mindset: are you for or against what is going on? It seems that we human beings like to put...
by Minter Dial | Jan 24, 2014 | Marketing, Responsibility
Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the details into our contact database. Wasted time....