by Minter Dial | May 27, 2014 | Marketing
A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people...
by Minter Dial | May 22, 2014 | Branding
Many people have expressed doubts about the intelligence of Apple purported purchase of Beats Audio for $3.2B. On many points, I would certainly be tempted to agree with the criticism levied at Apple. The naysayers talk about: The price tag is...
by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | Apr 28, 2014 | Marketing
During a recent shopping spree in Madrid, I decided to buy myself a new outfit. I chose a well-known high-end brand with latin roots. The experience was decidedly mitigated and decries the difficulty in crafting an upscale and luxury strategy in today’s multi...
by Minter Dial | Mar 30, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #96 Yotam Cohen (VP Business Development) and Zohar Dayan (CEO) – co-founders of Wibbitz This interview is with the two founders of Wibbitz, Zohar Dayan and Yotam Cohen. Wibbitz, the Netexplo Grand Prize Winner of 2014, is a service that...
How to tag someone on LinkedIn if their name doesn’t come up?
