by Minter Dial | Jun 24, 2015 | Marketing
Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...
by Minter Dial | Jun 11, 2015 | Marketing
At its core, branding is about adding value into one’s offer. It is both an art and a science. The science is typically applied to innovation in the form of Research & Development, the excellence in the product and the veracity of the claims. But,...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
by Minter Dial | May 26, 2015 | Marketing
The larger brick & mortar companies that are transforming into the digital era typically have their hands very full. It is a tricky path to weave, maintaining the current business flow, while fundamentally changing the longer-term mindset. The...
How to tag someone on LinkedIn if their name doesn’t come up?
