by Minter Dial | Sep 11, 2015 | Branding
I needed to use a Google logo in a presentation and wanted to update for the new logo (see right). So, what better circular activity than to google the new Google Logo? To my surprise, it actually took a little rummaging around in Google Images. Here are the results...
by Minter Dial | Sep 6, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code,...
by Minter Dial | Sep 4, 2015 | Branding
A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...
by Minter Dial | Aug 26, 2015 | Branding, Self Driving Car
I’m still considering Google’s change of name to Alphabet. Yes, I’ve read the explanatory press release and many pundits’ opinions. Yes, I realize that Google has spawned businesses far removed from the familiar search engine/media platform we have come to know and...
by Minter Dial | Aug 11, 2015 | Branding
We are all quite aware that the times they are a changing… but it’s worth remembering that there are certain facets of human nature that have not changed. Over the summer weeks of reflection, I thought it worth putting down some of these “laws of...