by Minter Dial | Mar 15, 2016 | Branding
The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal balance by continent (and I was ideally...
by Minter Dial | Jan 12, 2016 | Branding, Responsibility
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
by Minter Dial | Jan 10, 2016 | Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned...
by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Nov 24, 2015 | Branding, Meaningfulness
Not all TED Talks are breathtaking or inspirational. But, like anything you come across, if you stay open, bigger messages and thoughts may arise. This happened to me listening to a TED Talk given by a female chaplain, Debra Jarvis in 2014. I really got to thinking...
