by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Jan 28, 2013 | Social Media
Music to Twitter’s ears The Evening Standard (London) published an article by David Smyth on “How to be a Twitter hitter.” Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build...
by Minter Dial | Nov 28, 2012 | Social Media
Old School Comms For those of us brought up in the old school of “Communications”, we tended to consider a communication tantamount to a broadcast. ”Get that message out there!” I can hear the echo of some old bosses. On top of...