by Minter Dial | Aug 14, 2017 | Futureproof, Meaningfulness
Post financial crisis, a new set of global expectations have emerged – that brands and business are not just responsible, but meaningful too. What does that mean? That a new generation are holding organisations to account for their authenticity, transparency, and...
by Minter Dial | Mar 17, 2016 | Marketing
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
by Minter Dial | Oct 15, 2015 | Leadership
In the Financial Times recently, there was an article entitled, “Europe lacks non-execs with digital knowledge.” The article, written by Maxine Boersma, cites a PwC survey that says that 9/10 chief executives believe they “should champion the use of...
by Minter Dial | Jan 12, 2015 | Retail
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail...
by Minter Dial | Jan 13, 2014 | Retail
I was struck by an article in the UK Metro daily newspaper headlined, “Discount culture is to blame for M&S woes.” Three of the major retailers in the UK (Tesco, Morrisons and M&S) announced negative results, despite indications that the UK...
