by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
by Minter Dial | Dec 26, 2016 | Branding
You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
by Minter Dial | Dec 14, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online...
by Minter Dial | Nov 9, 2014 | Responsibility, Social Media
It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee’s personal branding. I have heard of top executives talk about “disloyalty.” Others talk about...
by Minter Dial | Aug 29, 2014 | Leadership
Innovation is a word that is used very frequently in business meetings and written with great conviction in annual reports. Innovation is a lofty ambition that can inspire. And, it is considered by many as the single biggest driver of value. As Thierry Wellhoff, wrote...
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