Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of “Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing.” Neal shares his journey from Southern California to...
Minter Dialogue with Mark Schaefer Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and multiple time bestselling author. His blog {grow} is perennially considered as one of the top marketing blogs in the world. His latest book is...
Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and...
Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing...
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...