by Minter Dial | Sep 9, 2016 | Marketing
Influencer marketing is probably one of the hottest areas this year in terms of marketing. I hesitate to say it’s a “buzzword,” but for most companies, the concept remains at best a new line in the marketing P&L. Reality is that influencer...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | Dec 27, 2015 | Marketing
I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. Many...
by Minter Dial | Dec 7, 2015 | Social Media
One of the mantras you are likely to hear in Silicon Valley is that failure is a natural if not necessary accoutrement on a CV. However, for many people in business — especially with a more traditional mindset — failure is scary and not desirable under any...
by Minter Dial | Nov 19, 2012 | Leadership
Do you get it? In these changing times and an evident sense of disorientation, we are quick to latch on to success stories. There is a certain urgency to get “it” as if there were a magic wand, single solution. We will want to draw lessons learned and...
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