by Minter Dial | Sep 9, 2019 | Branding
Without a good product, your brand won’t survive long. Without a great product, you won’t survive long-term. But what goes into a great product –including the surround-sound service — is far harder to achieve than just making sure the shampoo...
by Minter Dial | Jun 20, 2019 | Blockchain, Leadership
It’s rather amazing how frequently the words “fake” and “authentic” appear in published articles or are mentioned in talks about our digitally infused world. Ironically, though, these two words seem rarely to be mentioned in the same...
by Minter Dial | Jun 26, 2017 | Leadership
In a BBC report a few months ago, journalist Jackie Leonard (one of my favourites) chronicled a number of high-profile celebrities who were forced to apologise in 2016. Mixed in with the embarrassment, social media harassment and potential damage to sales, sorry is...
by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
