Tracking the way social media and digital is being used in retail environments has become much more intense recently. Just a year ago, the number of new initiatives was rather easy to follow, even worldwide. Retailers in London and New York were leading the party....
The other day, while walking through the chic 7th arrondissement of Paris, I came across James Bond’s real life car… We all know that Bond must live in Monaco, no? Here is a photo of it. Ok, it’s possibly not Bond’s car, because it is no Aston...
Marketer’s delight: Ads that surprise While watching television (the film Hurt Locker and #RWC11) this weekend on my trip to Liverpool (UK), I was delighted by two sets of ads. Not very often that happens, so I thought I would share the experience....