by Minter Dial | Oct 9, 2007 | Marketing
In a world suffering from an overabundance of ‘contemporary’ modern art, is it not possible that advertisements will be the best “representation” of our era? Surely, this is what Firebrand TV is counting on (opens Oct 22 2007). The plethora of...
by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...
by Minter Dial | Sep 17, 2007 | Marketing
I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the...
by Minter Dial | Aug 7, 2007 | Marketing
Here’s an example of on-line learning, from Slate. There are only 12 kinds of ads. I thought this slide show by Seth Stevenson, revisting Donald Gunn’s 1978 theory about there being only 12 kinds of [master] ads possible, was a great little exercise. It...
by Minter Dial | Aug 6, 2007 | Marketing
Courtesy of Opinionated Marketers, found this posting about 15 ads with unfortunate location. The naughty ones tends to win out over the morbid, in my opinion. There are location (real estate) and timing (jokes) mantras that come to mind.
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