by Minter Dial | Mar 9, 2008 | Branding, Marketing
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently...
by Minter Dial | Dec 28, 2007 | Business, Travel
Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very...
by Minter Dial | Dec 22, 2007 | Marketing
Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Nov 3, 2007 | Branding, Marketing
A great article from Branding Strategy Insider: Advertising Circa 1759. As you will see, they thought that the art of advertising was already perfected. Material for Firebrand TV to work on!
How to tag someone on LinkedIn if their name doesn’t come up?
