by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Feb 22, 2009 | Marketing
Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long?Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de...
by Minter Dial | Jan 15, 2009 | Marketing
How much is your friendship worth? Just 37 cents! I love this. Burger King is up to its notorious self, finding all sorts of ways to gain rebellious publicity. In this most recent activity, Burger King announced that it would give any person that drops 10 Facebook...
by Minter Dial | Dec 16, 2008 | Marketing, Social Media
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new...
by Minter Dial | Oct 22, 2008 | Marketing, Travel
Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt...
How to tag someone on LinkedIn if their name doesn’t come up?
