by Minter Dial | Apr 27, 2007 | Marketing
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of...
by Minter Dial | Feb 11, 2007 | Business, Marketing
I read with some amusement, the International Herald Tribune (Jan 26 2007) advertising section promoting doing “business in France.” A front page article–an interview of Philippe Favre, Chairman of Invest in France Agency–caught my attention....