by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
by Minter Dial | Jul 16, 2007 | Branding, Politics
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...
by Minter Dial | Jun 14, 2007 | Travel
Got to love these ads by the French national train company SNCF. They have a web-based travel agency voyages-SNCF that is advertising travel (needing air) to certain worldwide destinations based on the names of certain French villages. The campaign first appeared last...
by Minter Dial | Jun 8, 2007 | Business, Marketing, Travel
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While...
by Minter Dial | May 11, 2007 | Branding, Health, Marketing
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...
How to tag someone on LinkedIn if their name doesn’t come up?
