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Booking versus Expedia — No Contest Customer Experience

Booking versus Expedia — No Contest Customer Experience

by | Sep 26, 2024 | ,

In 2024, user experience remains crucial for businesses, as demonstrated by a frustrating five-day ordeal with Booking.com. The author’s attempt to make airline reservations through the platform was plagued by constantly changing flight availabilities, payment rejections, and price fluctuations. Despite multiple calls to customer service and attempts to resolve issues, the experience only worsened. The author’s expertise in the travel industry highlighted the flaws in Booking.com’s dynamic pricing system. Ultimately, the author found success with Expedia, securing the desired itinerary at a lower price. This experience underscores the importance of seamless user experience and the potential consequences of neglecting it, even for large organizations.

Neal Schaffer: The Digital Marketing Playbook for Small Businesses (MDE582)

Neal Schaffer: The Digital Marketing Playbook for Small Businesses (MDE582)

by | Sep 15, 2024 | , , , ,

Catch our latest podcast with Neal Schaffer, where he spills the beans on his unique marketing strategies and experiences.

Find out how living in Japan shaped his approach to social media and digital marketing. Plus, get some cool tips from his new book, “Digital Threads,” on why content, email, and social media are key for small businesses.

Tune in for some great insights and practical advice. You don’t want to miss this one!

Rethink Press: Revolutionising Publishing with Lucy McCarraher (MDE581)

Rethink Press: Revolutionising Publishing with Lucy McCarraher (MDE581)

by | Sep 8, 2024 | ,

In this episode, Minter Dial engages in a compelling conversation with Lucy McCarraher, a prolific author and co-founder of Rethink Press. Lucy shares her journey from magazine publishing and TV journalism to becoming a significant figure in the business book publishing world. She discusses the inception of Rethink Press, which she co-founded with Joe Gregory, and their innovative approach to publishing that allows authors to pay for a publishing package upfront, thus giving them greater control and higher royalties.

Lucy elaborates on the importance of books in establishing expertise and how the process of writing a book can be transformative for entrepreneurs. She also touches on the challenges and rewards of mentoring authors, emphasising the personal growth that comes from writing. The conversation delves into the role of AI in the publishing process, with Lucy expressing caution about its current capabilities in generating authentic content.

The episode concludes with a discussion on the Business Book Awards, which Lucy founded to recognise a broader range of business books beyond bestsellers. She highlights the importance of diversity and encouraging more women and diverse authors to write and publish their books. For those interested in writing or publishing a book, Lucy recommends exploring Bookmagic AI and Rethink Press for support and guidance.

Mark Cox on Elevating Sales: Insights from “Learn to Love Selling” (MDE580)

Mark Cox on Elevating Sales: Insights from “Learn to Love Selling” (MDE580)

by | Sep 1, 2024 | , ,

In this episode, Minter Dial hosts Mark Cox, a prominent figure in the sales industry and author of “Learn to Love Selling.” Mark shares insights from his extensive career in sales, including his experience running large sales organisations and founding In the Funnel, a company dedicated to elevating the sales profession. The conversation delves into the nuances of B2B sales, the importance of curiosity, and the evolving roles of Business Development Reps (BDRs) and Sales Development Reps (SDRs).

Mark discusses the significance of managing curiosity to avoid distractions and maintain productivity. He emphasises the importance of understanding clients’ needs and building genuine relationships, which he believes are crucial for successful sales. The discussion also touches on the challenges of recruiting competent salespeople in today’s market and the necessity of aligning personal and organisational values.

The episode highlights the role of fun and humour in business, with Mark sharing how these elements are integrated into his company culture. He also addresses the importance of brand and purpose in sales, suggesting that a strong brand promise can significantly impact sales performance. The conversation concludes with Mark explaining the motivation behind his book, aiming to provide a practical guide for sales professionals to develop and execute effective sales strategies.

How AI is Shaping the Future of Content: A Conversation with Michael Katz (MDE579)

How AI is Shaping the Future of Content: A Conversation with Michael Katz (MDE579)

by | Aug 25, 2024 | , ,

In this episode, Minter Dial hosts Michael Katz, a technologist and founder of Flowsend AI. They discuss Michael’s journey from a sceptical technologist to an AI enthusiast, driven by his passion for innovation and creativity. Michael shares insights into his Baltimore roots, his love for music, and his evolution in the tech world. The conversation delves into the development of Flowsend AI, a tool designed to transform audio and video content into written content, maintaining the creator’s unique voice. They explore the challenges of running a startup, the importance of prioritisation, and the future of AI in branding and marketing.

To Book Minter!

I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.

Click here to inquire about booking Minter!

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