by Minter Dial | Jun 8, 2015 | Travel
Having just spent a few days Iceland, I have reaffirmed the fantastic advantage of travelling to a country to open your mind. With no more than 24 hours on Iceland’s sunny (if cold) shores, I discovered three things I didn’t imagine about Iceland. Arriving...
by Minter Dial | May 16, 2015 | Marketing, Travel
Last night, my Uber driver, Mohammed (from Somalia), was an absolute delight. As much as one can argue about some of the less salacious tactics of Uber, the underlying principle of Uber creates an environment for truly different experiences. I wrote about the same...
by Minter Dial | May 10, 2015 | Leadership, Travel
This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
by Minter Dial | Apr 13, 2014 | Branding, Travel
As companies continue to inch (literally) ever closer toward greater and greater productivity, I can say that I was only mildly amused when the EasyJet flight attendant on a recent flight cajoled us into listening to the pre-flight safety announcements. As with most...
by Minter Dial | Mar 14, 2014 | Branding, Business, Travel
Heathrow Terminal 5 is in need of an urgent look at its customer journey… literally I recently took a British Airways flight in business class on a brand new 787 “Dreamliner” on one of the first ever non-stop flights between London and Austin Texas (it was...
by Minter Dial | Jan 6, 2014 | Travel
On our recent family holidays to Kerala, India, I was struck how several hotels used recycled newspapers. Specifically, I found recycled newspapers being used as bags (for example, for shoes), sanitary bags, envelopes and garbage inserts. The bags were carefully...
