Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In fact, on average, we all have 1.7 email addresses globally. Here...
Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with...
Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA...
As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
On the one hand, marketers are trying desperately to find shortcuts to spare up some of their valuable time. On the other hand, there are now thousands of social media platforms offering to help “automate” the social media interactions. It seems like a...
How to tag someone on LinkedIn if their name doesn’t come up?
