Customer centricity is all the rage for businesses across the world. This focus on the customer has been prompted in large part by “digital transformation” programs. Customers not only can use social media as a soapbox to rail against a poor product or...
“You’re a bigot and a racist!” Those were the words spoken to me after a speech I made three years ago. They came with not a little vitriol at an otherwise civilized meeting held at the BBC HQ, where about 200 journalists were on hand to discuss the...
I’ve long been intrigued by the way relationships are evolving with the onslaught of all these new technologies. Many are indeed disruptive of our old habits. Take walking down the street. Most individuals are engrossed in their smartphone or listening to mobile...
Minter Dialogue with Amelia Sordell Amelia Sordell is a born entrepreneur, now founder of Klowt, a personal branding agency based in London, with an impressive following on Linkedin. We discuss Amelia’s entrepreneurial journey, her philosophy and principles in...
As a speaker, I’ve been working hard to refine my “voice.” The challenge is in making the content and the form consistent and congruent with who I am. In an audio-infused world, finding your voice is now a first-degree question. What voice should you...
After a spate of emails from a fairly large portal site (it’s ranked around 50,000th on Alexa worldwide), I was appalled at the number of marketing sins they have committed. Either this organization is doing so intentionally, which is borderline unethical, or...