by Minter Dial | Mar 21, 2013 | Social Media
Minter Dialogue #55 If you are interested in the world of digital media and the making of great videos, you’ll want to listen up to this interview. It’s with Alex Connock, Managing Director of Shine On Digital (Multiplatform TV/Video Digital Agency)...
by Minter Dial | Mar 20, 2013 | Social Media
This interview with Jennifer Preston, Social Media Editor at the New York Times, was conducted by my good friend, Olivier Cimelière, who translated and posted it on his fabulous blog Le Blog du Communicant 2.0. You can find the French version article here:...
by Minter Dial | Mar 19, 2013 | Social Media
Herewith some feedback about my experience at the pinnacle “social conference” South by Southwest (SXSW) 2013. Clearly, there is a sense among some of the high powered digerati that SXSW is now “overdone” and so they have decided...
by Minter Dial | Mar 18, 2013 | Social Media
The seesmic worldwide movement — dare I say mass media — on Twitter after the announcement of Pope Francis I provoked over 7 million tweets (on the first day alone) per Mashable. The Pope’s twitter account, @pontifex, has just over 2 million...
by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...