In French, the word “digital” means “of the finger.” The French generally prefer the term “numérique.” In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or...
Minter Dialogue #75 This interview, recorded on Sept 10, 2013, is with Daniel Rowles. Daniel is Managing Director of TargetInternet.com and, along with Ciaran Rogers, is host of the well-reputed Digital Marketing Podcast (out of the UK). In this conversation with...
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
How to tag someone on LinkedIn if their name doesn’t come up?
