Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of...
I am not here to write yet another apologia about the state of the telecommunications market. Nor am I going to write another blog post praising Apple’s retail stores. I wanted to point out some of the treacherous pitfalls that organizations fall into when...
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
Black Friday and Cyber Monday 2015 have come and gone. If they are cited as two distinct days, de facto, they have almost merged to become at least a long weekend, if not a week-long bonanza. Presumably each brand who participated will now be going over the results...
I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller...
Minter Dialogue Episode #169 This interview is with Bênoit Clément-Bollée, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, Pop Up Immo is the Airbnb for commercial...
How to tag someone on LinkedIn if their name doesn’t come up?
