by Minter Dial | Feb 9, 2020 | Leadership, Marketing, Minter Dialogue, Podcast
Minter Dialogue with Tariq Hassan Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners. In this...
by Allegra Rienecker | Jul 15, 2019 | Guest Post, Marketing, Social Media
Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
by Minter Dial | Jun 25, 2019 | Marketing
Think for a second of how you open your email for the first time of the day. If you’re like me, you will scan the inbox and start by looking for the meaningful senders and messages, with a sneak peak on the subject. But before delectating the good emails, I...
by Minter Dial | Mar 31, 2019 | Marketing, New Tech, Podcast
Minter Dialogue with Katie King Katie King is a keynote speaker and consultant on AI and digital transformation. Katie runs Zoodikers, a consultancy and content marketing agency, and she’s also author of the brand new book, Using Artificial Intelligence in...
by Minter Dial | Mar 26, 2019 | Marketing
If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
by Minter Dial | Feb 26, 2019 | Digital Transformation, Marketing
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
