by Minter Dial | Oct 7, 2020 | Marketing, Politics
Has the “new normal” become a regular term in your lexicon? At the very least, I seem to keep hearing references to it, whatever normal may be. To wit, in his recent address to the Tory party convention, Boris Johnson emphatically said that we can’t...
by Minter Dial | Oct 4, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Brad Flowers Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In...
by Minter Dial | Jul 5, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Neal Schaffer Neal Schaffer is an influencer marketing speaker and consultant who helps businesses with their digital transformation of sales and marketing to develop and execute on social media marketing strategy, influencer marketing, and social...
by Minter Dial | Jun 28, 2020 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Diane Young Diane Young, who cofounded with her husband George Young The Drum in 1985, has turned it into a powerful and global media platform, rivalling Adweek and Adage. With a mission statement: Marketing Can Change the World, Diane talks to us...
by Minter Dial | Jun 18, 2020 | Branding, Leadership, Marketing, Meaningfulness
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
by Minter Dial | Jun 16, 2020 | Branding, Ethics, Marketing
Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
