Minter Dialogue with Brad Flowers Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He’s also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In...
Minter Dialogue with Neal Schaffer Neal Schaffer is an influencer marketing speaker and consultant who helps businesses with their digital transformation of sales and marketing to develop and execute on social media marketing strategy, influencer marketing, and social...
Minter Dialogue with Diane Young Diane Young, who cofounded with her husband George Young The Drum in 1985, has turned it into a powerful and global media platform, rivalling Adweek and Adage. With a mission statement: Marketing Can Change the World, Diane talks to us...
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
Minter Dialogue with Melanie Deziel Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world’s...